This weight loss treatment has been developed over 20 years by the Italian manufacturer, Promopharma. Dimagra is a ketogenic plan that induces ketosis to achieve weight loss. Ketosis is a metabolic state wherein the liver burns body fat to provide fuel for the body when there is limited access to glucose. The plan itself consists of a high protein, low calorie diet with protein shakes and vitamin and mineral supplements.

The supplements are added to water daily to kickstart the metabolism and provide the body with vital nutrients. The first step lasts 21 days and consists of an intake of a specific amount of proteins, almost total elimination of carbohydrates, and reduced lipids (fat). There is also a maintenance plan which is less intensive and lasts 42 days.